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EntreComp2016

Code: 2.5.4

Use media effectively.

Descriptors

1 · Discover

What you learn at this level

  • I can provide examples of inspiring communication campaigns.

2 · Explore

What you learn at this level

  • I can discuss how different media can be used to reach audiences in different ways.

3 · Experiment

What you learn at this level

  • I can use various methods, including social media, to communicate value-creating ideas effectively.

4 · Dare

What you learn at this level

  • I can use media appropriately, showing that I am aware of my audience and purpose.

5 · Improve

What you learn at this level

  • I can influence opinions in relation to my value-creating activity, through a planned approach to social media.

6 · Reinforce

What you learn at this level

  • I can design effective social-media campaigns to mobilize people in relation to my (or my team’s) value-creating activity.

7 · Expand

What you learn at this level

  • I can define a communication strategy to mobilize people in relation to my (or my team’s) value-creating activity.

8 · Transform

What you learn at this level

  • I can sustain and increase the support for my vision.