Advertising and impact of external pressure

What you can do at this level

• Kage:6-10digital

  Aware that spending decisions can be influenced by others, including friends (peer pressure), social and other media, and advertisements

• Kage:11-15

  Aware that personal financial decisions can be influenced by emotions and behavioural biases (e.g. fear of missing out, herding behaviour, overconfidence or lack of confidence etc.)

• Kage:11-15digital

  Aware that advertisement and social media can seek to exploit certain emotions and can amplify certain behavioural biases.

• Kage:11-15

  Aware that behavioural biases can lead to irrational or suboptimal decisions

• Kage:11-15digital

  Aware about the profession of (f)influencers and how they earn money

• Kage:16-18digital

  Aware that one’s personal digital footprint is used by companies (including through Artificial Intelligence-based tools) to create tailor-made online adverts

What you can do at this level

• Sage:6-10digital

  Recognises an advertisement when seeing one, including online and on social media

• Sage:11-15digital

  Can identify advertisements even when they are not presented as such (eg in movies, social media, influencers, etc.)

• Sage:11-15

  Realises that branding has an impact on the price of a product

• Sage:16-18digital

  Takes into account that the way a product is presented (including online) may leverage behavioural biases and can influence personal decision

• Sage:16-18digital

  Thinks critically and independently in the face of external pressure, including from marketing, friends, social media (social trading, meme stocks, (f)influencers, etc.)