Code: 4.7.3 · Adults
Advertising
Descriptors
Knowledge
What you can do at this level
- Kdigitalresiliencedaily-lifelarge-majority
Recognises that marketing practices, presentation of information, the media, peer pressure and social media can have an impact on personal financial decisions
- Kdigitallarge-majority
Understands that online adverts can be tailor-made
- Kdigitaldaily-lifelarge-majority
Conscious of the role of advertising in promoting certain types of products or services and the impact of the personal digital footprint on the type of advertising that is shown online
Skill
What you can do at this level
- Sresiliencedaily-lifelarge-majority
Develops strategies to minimise unintended consequences of marketing practices, biased presentation of information and social pressure on personal financial decisions
- Sresiliencelarge-majority
Takes steps to make objective decisions about the value of an advertised financial product or service
Attitude
What you can do at this level
- Alarge-majority
Motivated to take action in case of false advertising
- Learning outcome types
- K — What you need to know: theoretical understanding and factual information.
- S — What you can do: practical and technical abilities.
- A — How you approach things: values, dispositions and behaviours.