Code: 1
Pre-Purchase
Competences
- 1.1Browsing, searching and filtering information on goods and servicesTo search for and access information related to goods and services using digital tools. To identify and select the information needed regarding goods, services, and transactions options.
- 1.2Evaluating and comparing information on goods and servicesTo compare and critically evaluate the reliability of digital sources of information on goods and services. To compare and critically evaluate information on goods, services, purchasing terms and conditions related to the digital marketplace. To compare commercial offers using comparison tools, websites and channels.
- 1.3Recognising and evaluating commercial communication and advertisementTo recognise and critically evaluate different marketing and advertising methods and activities in digital environments. To recognise how advertising and commercial communication can influence one’s choices as a consumer.
- 1.4Managing digital identity and profile in the digital marketplaceTo understand that one’s profile as a digital consumer can be built, modified, manipulated and exploited. To manage the data that one generates through different digital tools and services. To create and manage one or multiple digital identities (e.g. personal, professional) to maximize the benefits of the digital marketplace.
- 1.5Considering responsible and sustainable consumption in digital marketsTo understand how one’s behaviour as a digital consumer affects the community, society and environment. To use digital technologies to make socially and environmentally responsible choices.