Code: 1.2
To compare and critically evaluate the reliability of digital sources of information on goods and services. To compare and critically evaluate information on goods, services, purchasing terms and conditions related to the digital marketplace. To compare commercial offers using comparison tools, websites and channels.
Understanding that not all information online on goods and services is reliable or complete
Understanding that that price comparison results may not be complete, can be inaccurate or impartial
Knowing about digital tools (e.g. apps, portals, sites) that allow one to compare goods, services, prices
Knowing how to find sites, communities, and social media groups where consumers share opinions on products and services
Knowing how to check the reliability of e-commerce sellers and websites (e.g. verifying if the identity, address, contact details of the seller are complete)
Knowing that e-commerce trustmarks are a means of identifying reliable online shops
Knowing to compare only total prices that include VAT
Knowing that energy, telecommunication and financial services regulators make online comparison tools available
Knowing that independent consumer associations make comparison tools and comparative testing available online
Knowing that some (price) comparison tools' results may be influenced by advertising and/or marketing
Being able to compare, contrast, and integrate information from different sources regarding prices, quality, purchasing terms and conditions of goods and services.
Being able to find relevant communities, networks, and social media groups where consumers share opinions about goods and services
Being able to verify the reliability of sellers before making transactions
Being able to adjust default settings for ranking of search results on platforms and portals
Being able to use online price comparison tools or tools that compare quality and price
Being able to assess the value of the information that is pushed at the consumer based on previous searches or visits via dynamic advertising or via social media pages or email
Values that making informed choices implies comparing offers from different providers
Being critical regarding the presentation and alleged attractiveness of offers
Valuing the possibility to make cautious and responsible purchasing decisions
Critically evaluating the reliability, impartiality and accuracy of the information on comparison websites
Recognising that people tend to choose default options
Critically evaluating user reviews and ranking systems